Guide Dogs Australia has just been announced as Australia’s Most Trusted Charity Brand for the fifth year in a row!
We received this incredible honour as part of the annual Reader’s Digest’s Trusted Brands survey. After the charity category was added to the survey in 2013, Guide Dogs is privileged to have been the only charity to receive this accolade.
This achievement highlights the significance of the trusting relationship between a Guide Dog and their blind or vision impaired handler, and how much this trust extends to the whole community.
When the community see our iconic Guide Dogs working in their local area, it is a representation of all the love, effort, training and support that has helped them on their journey. It’s a rare opportunity for people to see a cause they support in action, and we’re lucky to be able to share our work with all of you.
Our work would not be possible without the wonderful suppawt of the community, so we would like to say a big thank you for trusting Guide Dogs. If you’d like to find out more about becoming more involved in our community, please click here.
ABOUT THE READER’S DIGEST SURVEY: The Reader’s Digest Trusted Brands survey was independently conducted by Roy Morgan Research and included a cross-section of 2,450 Australian participants. The survey has been conducted annually for 18 years, with the charity category being included from 2013.